Let's get in touch?

“Traveling is a privilege and therefore we are able to positively change our behaviour towards it.”

Hi, I’m Joyce. 🌻

For me, traveling has always been more than just ticking off destinations; it’s a profound privilege that carries a responsibility. My journey into the world of sustainable tourism didn’t start behind a desk, it started on the ground.

From living in the vibrant chaos of China to working within the tourism landscapes of Ghana and Chile, I’ve seen firsthand how travel can impact a community, for better or for worse.

Now based in Belgium and working with Wegwijzer vzw, I’ve dedicated my career to navigating the “how” of travel. I created Ethical Trails to move away from the noise of commercialized tourism and back toward what matters: honest information, mindful footprints, and authentic adventure.

Whether you’re looking for trail-tested advice or a deeper look at how to be a better guest on this planet, I’m here to help you navigate your next path.